My Approach to Copywriting

With 5+ years of experience in the digital marketing field, an A-Level in Media Studies and a BSc in Psychology, I take a psychological, design-driven approach to copywriting.

Far too often, I see brands pumping out meaningless blog content in the hopes that it will rank.

But I’ll let you into a little secret.

This is a backward approach.

Writing for search engines = writing for no one.

Robots don’t get value out of content - people do.

It’s people who will read your content, engage with it, bookmark it, and share it if it resonates.

Google simply rewards websites that offer value to real people.

So you MUST write for humans (and not what you think Google will like).

And guess what?

You also need to be continuously collecting feedback from your target audience.

Have you ever wondered how the biggest YouTubers you know became successful?

They’re always asking their audience what content they want to see.

Websites are no different.

I’ll leave some final last words for you, right from the mouth of Google itself…

So this is what I do. And it works. Really well.

(See how something so simple as bolding the last 2 words adds a huge amount of impact?)

Design-driven approach

I don’t just write impactful copy that packs a punch. I also consult on content design and can mock up powerful wireframes.

Making content digestible, easy to read and skimmable will keep your readers hooked.

And reduce that all-important cognitive load.

Notice how I’m separating lines with spaces?

It’s super easy to read right?

Layout can’t be overlooked when writing copy.

You could have the best copy in the world, but if it’s hidden in a horrible block of cramped text, your content is unlikely to keep your users engaged.

Make your content easy to read.

Make users want to read it.

Once you’ve found what works - test, iterate, and make it even better!

And this is how copy converts.